Think LAB is an extension of Deciduous where we critically analyse a project, to understand the various aspects that govern the characteristics of the project and develop a sounding board for our design team. Our approach is Life centered design thinking, which employs a thorough analysis of the project from brand development to ecosystem impact. Think Lab is a research intensive process that evolves into us adopting the role of thought partners for our clients. We observe and understand prevalent systems of their industry and only then after deep dive research , we expand their horizon with thought out plans which help them grow dynamically & create a Life conscious brand with a strong identity.
At deciduous we understand that Life is essentially at the centre of our planet and so at the centre of every project we undertake at deciduous we take full responsibility of creating a system that consciously and effectively supports life. Our team is equipped with a community model that allows us to take a unique approach towards analysing any situation, our research is always based on first understanding the components that make up the project from every angle. We believe that we have the responsibility to design systems that are instrumental in observing a balance for all the life forms on our planet, we feel that it is our responsibility now to treat threats like climate change and increasing pollution with utmost priority and centre all our efforts to address any problem mindful of this attitude. We realise that to implement systems that have neutral carbon footprints and that actively supports every ecosystems that are otherwise threatened by human activities, we have to understand and deep dive in first analyse the prevalent systems in nature, and find a perfect harmony to bring about a evolution in the adaptation of unique solution which will help the project thrive as a natural micro ecosystem that supports Life.
For many decades now human activities have thrived to evolve a linear growth pattern which was usually financial growth of a singular entity. But today more than ever with the advent in information technology, we are facing a unique problem where we are no more satisfied by a lateral economy. Today more than ever we are more aware and more conscious of the effect that our activities have and have directly impacted on the planet and its population. At Deciduous we strongly believe that a new approach to business techniques and development is the need of the future. We are more than ever responsible for delegating our planet’s resources more consciously than ever, and it is about time we also take full responsibility to evolve into systems that adapt a fair trade and equal opportunity system that benefit the last link of the system. Our Business design approach hence is empathetic towards circular human development that adopts a more credible system that will actively be involved in the development of all policy. At deciduous we are also keen on adopting resource positive systems that are strongly rooted in the refurbishment of old built environments and instil a new life in prevalent systems rather than adopting new infrastructures or systems heavy on resource consumption, that could be better utilised for other opportunities. Our Job hence becomes not only to critically analyse our development endeavours under the principals of a Circular Economy but also adopt and implement them on a grassroot level.